Review: Leverage Your Marketing Skills, Look at Social Media



Leverage Your Marketing Skills and Become a Professional Marketer

Facebook is approaching the threshold of looking like an overcrowded
marketplace instead of an online backyard cookout with friends and

Friends and Family

Friends and Family

Gossiping in a group or posting on your wall about your recent
vacation or how and where you traveled can inundate your sidebar or
news feed with ads for related travel bargains.

Make an innocent remark, “I won $1,000 playing poker in Las Vegas,
but lost it all back gambling on 21″  and watch the sidebar start

Even the most innocent task can bring a revelation!

I recently searched (using FireFox and Google) for a tool to unclog
a frozen drain. Ended up searching in Lowe’s, Home Depot and Ace
Hardware. Never gave it a thought…but I have cookies that target
my local stores so if something is available it will show in stock or
when available.

I finally found the tool in stock at Ace Hardware and called to
verify and requested that it be put on hold for me. Closed my tab,
opened another and clicked on my Facebook sign in reminder so nicely displayed by Fox Fire.

First Like and Comment I made…nothing to do with plumbing…but
the sidebar flipped and here comes an Ad from Home Depot with a
picture of the exact tool I had searched for with the CTA, “click and
pick up in my named local store.”


Does this ad just display to me, or because my Facebook
account profile is almost unrestricted, is everything I see visible
to others that I’ve liked and commented on their post when it is in
my news feed?

What if I had a need for adult diapers and searched for them at
Wal-mart, Walgreen’s or even Costco. Would I have gotten the benefit
of an ad about adult diapers?

I know all this operates on cookies in one way or another as a fellow
marketer in another Facebook  group explained , but it still left a tingling
in my mind to find out if the “cookie thing” could be leveraged for

Define who you are and optimize your marketing efforts.

Since most of us belong to several groups that promote online
marketing it is important to note:

When you visit and comment, you are defining yourself, giving away tidbits of persona and opinion in a way that brands you.

It is has become  important to put your actions and reactions into your marketing plan because who you are perceived to be is who you are to your online friends and colleagues.

Learn Some Marketing Skills to Make Your Work Easier

With this in mind, learning a few marketing skills is a “Good Thing”
as marketing Guru Martha Stewart is fond of saying. She is a
marketing Guru because she has branded herself so well that I don’t
need to explain who Martha Stewart is. You know who she is and what she does.

It is becoming more important to include marketing skills in almost
everything you do including liking and commenting on Facebook and


Learn to listen as a marketer.

There are some elements of listening that go beyond being friends.

Marketing requires active analysis of what you are hearing. You are searching for ways to connect with people, to make the most of opportunities and leverage your connections and relationships.

When joining a group, become aware of group characteristics, analyze membership focus and determine what these members are seeking that motivated them to become a part of this group.

While many groups are  set up by marketers of a particular product as a “Bonus” it also has the effect of gathering people with similar goals but with different levels of competence at implementing strategies to accomplish their marketing ambitions.

Use your group membership to watch and learn from the members who know what they are doing.  Make friends and contacts, not in a self serving way, but share what you learn and be helpful to others.  Giving always reaps a return.

Decide What You Want to Leverage by Using Facts & Figures

Leveraging connections and relationships in a group doesn’t work if
done blind without useable data.

You need an overall picture of who is what, what they are really doing and even being able to focus on insights about their targeted goals for connection to a customer base.

Google analytics might be helpful, try using Facebook’s new insights
tool to add the sites you’d like to watch onto one of your Fan pages
so that you get a comparison with what you are doing.

Cut through the guessing and check out the good and the bad.

It will give you a clue if you go look at the sites and determine what is making someones site improve and on the reverse..what caused a site to sink in the rating stats.

In Facebook the rankings seems to be calculated on the number of shares, comments and likes but with unknown values.  One reason being that a like can turn into a share from someone who saw the like from a friend, but not where you posted!

Use Statistics

Use Statistics

Use as much data as you can assemble and interpret it to make a
decision about who to connect with in order to learn what techniques they are using to optimize their marketing leverage.

This may seem self interested, but it is all part of you striving to  develop professional marketing skills.

An easy picture of all this can be illustrated by email list building programs that keep insisting that developing a relationship with your subscribers and treating them well is likely more important than building a list to begin with.  The bottom line is you can build a list, but if they unsubscribe…what have you accomplished?

How Do You Connect and Engage Varied Types of People

As a Marketer you come into contact with many types of people.

Good marketers realize the fact that people have different personality types it is necessary to learn how to approach and engage them based on their own particular likes and dislikes.

Since marketing can be defined as communicating, then tactful skills
must be developed for doing this important job.

There is an old social saying that I often heard from my Grandmother, “don’t say what you are thinking, but think about what you are saying.

Adding this particular social skill to your professional marketing
tool kit can make a difference. That old adage: Don’t discuss
Religion and Politics in polite society, has stuck around for a reason.

Most of the online people you are in contact with, you never meet
personally and don’t know how involved or passionate they are about either of these subjects, so it is a case of take care!

A timely recommendation is available is from Miss Manners:

Business Manners

Business Manners

Leverage your Marketing Assets

Every marketer I have met is on a budget.

Traffic, branding, engaging other marketers, other contacts and potential customers is dependent on your advertising budget.

Since many new start up marketers have a zero budget it is time to become creative.
Using Twitter, bloggers you like and follow, Facebook groups, friends and followers on Twitter and Facebook are assets that can be leveraged without a large cash outflow but at the expense of your valuable time.

Develop your own contact system for getting in touch with people who are on your targeting list.
How you reach them is important as many prefer Twitter or Facebook or even commentors on their blog and are more engaged
when contacted on their preferred medium.
Think about who you connect with in either of these mediums to create an efficient system and prioritize your resources for more results with less effort.

Keep Yourself Up to Date

Don’t hide your head in the sand. Keep up to date with what is going
on in the real world and connect it to your Marketing world. Watch the news, check out what is trending in Google, Facebook, YouTube, Twitter and even Pinterest.

Regardless of your intended market, if you just focus solely on that
one area it is easy to become disconnected.

Using popular and current events and information in your communications makes you an interesting and welcome contact.
Just look around Facebook for instance and notice whose posts have large numbers of comments and engagement.
Figure out how or what content or types of pictures the person is using to connect.

Concentrate on identifying what attracts peoples interest or pulls on their “heart strings” so that they keep returning, even if what is posted has been said in a slightly different way may times before.

Just an observation, posting about conquering an addiction, a chronic health issue, or even overcoming a big problem with your hosting company or a technical issue seems to draw in contacts who have or had a similar problem.  People love to talk about themselves so give them the opportunity.

Evaluate Your Marketing Efforts on a ScheduleIt is easy to bury yourself in the details of what you are trying to
do, but teaching yourself to look at the overall picture of how you
are leveraging your marketing can be of immense benefit.

Planned haste in doing this doesn’t necessarily make waste, but optimizes your efforts and you become much more effective in your marketing. Schedule a time at least once a month to look at what you are using and doing and what kind of results you are getting.

How Can I Learn How To Do all this Leveraged Marketing?

Below is an excerpt from interesting article I picked up and read at Growth Hackers that focuses on using content marketing in
a different way. It includes some very valuable suggestions for several social marketing mediums and their use for Marketing:

“How to design successful social products with 3 habit-forming feedback loops by Andrew Chen On Twitter I’m @andrewchen.

Connecting content posters and consumers to drive relevance.The way that content consumers participate in the feedback loop is
that they give feedback to content creators. But before they do that,
they need to have a method of picking what content is relevant to them on their home screens:

Picking people (Facebook, Twitter)
Picking topics (Quora, Stackexchange)
Leaderboards (Reddit, Hacker News)
Editorial curation (Medium)
Algorithmic curation (Flipboard, Prismatic)
Location (Foursquare, Highlight)
Anonymously matched (Secret)
… and more to be invented!

All of the above work, with different tradeoffs.  Allowing people to
customize their content consumption based on people and topics is the most scalable, but the hardest to get started. “

Access to the rest of the article:

Another Way to educate yourself about Marketing:

Find a group that is interested in digital Marketing and join. Do a
search on Facebook and Google for digital marketing groups. Look them over and decide which one is offering what you need to learn.

People love to share their knowledge and techniques.

My recommendation: Growth Hackers, for an extra resource this site is loaded with over-the-top Posts written by extremely knowledgeable people who are sharing.
Growth Hackers is free to join, plus you have the opportunity to make a contribution by posting there.

In Conclusion:Leverage Marketing is a skill that every marketer needs to develop.
Marketing works online in the internet and is still just as effective offline.

Word of mouth, classified ads, magazines, television, bill boards and
radio…the list is endless of ways to market. Each type of marketing
has its own set of skills that are required to become  effective at using it.
Decide on your marketing category and develop your skills.  The payoff will be worth working for.

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Why You Need To Re-Evaluate The Design Of Your Blog

What is the Design of your Blog?

Is your blog setup to grab visitors, entertain and educate and keep that traffic coming back?
If it isn’t so, then you need to take a look around.  Traffic (or in the case of a blog) means getting a look in from new and old interested readers.  Sort of like newspapers…
Now newspapers use things like repeated features to entice readers everyday.
You know,  the funnies, cross word puzzles, the Legal notices,  Various classified ads that are useful:  Cars and Trucks for sale, Lost Cats and Dogs, just to name a few.
You can't design a Blog like a newspaper

You can’t design a Blog like a newspaper

Those might work for a newspaper, but bloggers and internet readers are on a different path.  They don’t sit at the breakfast table and scan The Daily Hometown Spotlight for their updates.
Thanks for the picture to

What can a Blogger do to change the design of their Blog?


Since the design of a blog can make or break it in the traffic sweepstakes, lets take a look at what has been used in the past.

Number 1 was E-mail.  If you  ever read a super good instruction guide on designing and setting up a blog,  then “Build an email List” had better be on the list right after install WordPress.
Build and use email was first and it is still around and utilized.

It is, nevertheless, getting a little tougher to use as progressively more government restrictions are placed on it. Still … it does work.

Creating a Blog site does not Guarantee Success, unless you have some assistance

Why You Need to Re-Evaluate The Design Of Your Blog


Have you ever seen a web site based on the guarantee of terrific content and  when you got there:

what a dump!

Did you even bother to  check out the material after the first impression?

Content is still king, but only if something you are interested in or can use is there and presented in an attention catching manner…

Bloggers have choices to make every day.

Keeping a blog working is a real job, not just a passionate hobby.  In fact a business.


Did I really say that?


Blogging is a job that takes a lot of planning, fore thought (not as friend Bradley Anderson would say, “fore play”) and continual change.

If you make a schedule to post by, but run into problems with writing and posting, how do you solve it?

Well, there are article spinners, guest bloggers and just plain old PLR that can be bought, or buy an article or two from one of those content mills.

Or how about just falling by the wayside and not posting anything at all until you get inspired?


May I ask, what is your solution to keeping your blog up and running?

Share with the rest of us.  We need the Help!

By the way…need some help with getting pictures

without breaking the bank?     Free WordPress Plugin that

finds royalty free images for you to use.  Go Look!




Essential Roles for A Successful Content Marketing Machine

Important Roles for A Successful Content Marketing Device
The ideal material advertising and marketing group ought to consist of roles to drive success as well as prevent requiring authors to be analysts or compelling job supervisors to end up being editors. Are these duties represented on your group?

To develop the blueprint, you’ll require a strategic thinker to establish material direction. This thinker establishes the total goal and also approach. In order to do this, most the mastermind’s time is spent doing pre-planning work– seeking advice from magnate to identify content demands as well as company motivation. With this information, they set out workable top priorities, identify roadblocks, oversee calendars and also divvy up the budget plan appropriately to the needed area of improvement.

Taking care of useful implementation needs solid editorial administration. Whether it’s just one person or a group of editorial sources, the navigator’s role is to take charge by preserving the standards set forth in the strategy. The editorial position is accountable for more than simply checking grammar, they need to also take care of developing design guidelines and publication policies, evaluating individual pieces for adherence and tone and keeping publication lawful and also branding sign-offs.

Objective Control
The success of the group rests on the backbone of detail-oriented job supervisors to sustain the brick-by-brick awareness of the vision. As the consumption as well as delivery point for every project, objective control is accountable for balancing method versus seriousness. Their key focus is taking care of and also carrying out the editorial schedule.

This number cruncher is a dashboard-wielding data snacker. They maintain watch over opened and read, clicks, click throughs, leads, sales as well as any other odd metrics the group deems essential to gain workable understandings about performance as well as feedback. With real-time metrics at their fingertips, the scientists keep an outlook going for damaging information, fads as well as possibilities for maintaining material for good content distribution.

Email Ninja
Being only concentrated on email this part becomes a weapon. Considering that email is such a huge portion of material promotion and circulation, you need an inhouse professional on all things email-related– nurture, sales, list hygiene, automation tools. Your email ninja will certainly be keeping an eye on opens frequently seeking means to much better target as well as expand listings, combining opens info as well as clicks for patterns, and handling layout, then work to duplicate better figures as well as change what they can to up performance.

Social network Wizard
Another weapons-specific hero no material group could do without is a dedicated resource to take care of posting, reaction and viewers building.

They’re experienced in understanding the ideal networks to seed different kinds of material. The editorial schedule guides their everyday work,however their task includes formatting blog posts for visual impact, managing reactions, expanding audiences, attracting influencers as well as managing publishing devices.

Foot Soldiers
With all of these roles filled up, your foot soldiers are cost-free to put their innovative juices right into offering an engaging, cohesive brand name experience. Keep a lean group of in-house scribes as well as extra writers with some familiarity with your brand and hopefully blessed with a history of skillfully filling in the extra need content successfully…. Alongside that, preserve a listing of reputable freelancers to scale out content production for quick turn-around or you end up with a low-value job.

Your company size will drive just how many of these parts you require. For smaller sized businesses, ‘objective control’ and ‘scientist’ could be the very same individual– in a larger organization there could be five of each. However no matter your company’s size, maintaining these roles in your overall business plan, will build the framework for success.

Read more here See Original Article

Backup Creator Review Almost 100,000 Users

Backup Creator Testimonial Practically 100,000 Users
Happy bloggers and Marketers who use WordPress Love Backup Creator the magic plugin that backsup and also allows you to clone WP sites.
See Initial Article
Evaluation Backup Creator: Backup Your Website and Clone Brand-new Sites  Make a template and use it to set up WordPress sites for others.  Put all you plugins, widgets in place.  Takes about 5 minutes to create a brand new website.
Change the content to match what your new owner wants and you are in business.   See Initial Article   AND GET THE REST OF THE STORY!

Video Marketing Trends For 2015


Video Marketing Trends For 2015
If you” re like me then you are always hungry for more marketing information but you likewise desire something that is easily absorbable something that hits …
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7. Flash Games: Although they are a little pricey to begin, they are an incredibly reliable device to acquire your viral or social marketing job going. Once they are introduced, they need absolutely nothing a lot more from you.Are you a professional at using twitter for marketing, Finding success on Facebook

Senior Item Marketing Supervisor
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Here's Why Your Social Content Isn't Working

Right here'' s Why Your Social Content Isn'' t Working Among the lots of difficulties of marketing in the digital world is that there are numerous digital channels. Among those channels, social is typically the …
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Crowdynews' ' New Article Engager Assists Online News And Publishing Sites Boost Reader …

New York City, Might 11, 2015/ PRNewswire/ â $” Crowdynews, the social content curation platform for publishers, today revealed the Article Engager, …
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Get your Creation Curated

… one fast route to huge audiences is getting shared by a content curation account. These get seen by hundreds of thousands of fans if not more.See Original Short article